How about this? I have charities and charities often swap data. They say, “We have this pool of donors, and if you tell us your pool of donors, we'll tell you our pool of donors.” Now you're not making money from your database, but you have a very valuable database and someone else may have a valuable database, not your competitors but some other company. Should you be able to trade that data, giving them some of your data and getting some of their data so that, together, you've built a stronger database?
On October 30th, 2018. See this statement in context.