That's the basis of a lot of the work we do. It's predominantly online-focused, if not exclusively. We have strayed away from online advertising and political messaging. Prior to the last Ontario election, for example, we ran some TV ads in a local market in Ontario. For the most part, the work that we do—the videos we produce, the memes and the content—is all online on social media.
On December 11th, 2018. See this statement in context.