I think it demonstrates that a lot of persons now obtain their news from social media. In fact, there have been surveys published in the press that indicate that many persons don't even turn to traditional media to obtain their news anymore. They simply go to their Facebook newsfeed. In between photos of their grandchildren, they see stories from the national press, the CBC, etc.
I think what we're doing is a bit ahead of the game, but the world is moving towards that and away from traditional media. I think that's not necessarily a bad thing. A diversity of views, opinions and news is a good thing in a thriving liberal democracy.