Yes, there was a bit of a void, we would argue, and we've said this publicly in the press. There was a bit of a void in terms of third parties advocating for fairer taxes, personal freedom and government accountability and responsibility. We did see a void there. Not a lot of people, frankly, were using social media effectively to articulate political messaging.
We did see that the federal Liberal Party did a tremendous job of online campaigning and Facebook messaging in the 2015 election, and that was something we looked to. There was a void from the non-political party perspective.
It wasn't intended to become what it has, but we're happy that it has become what it has.