I don't know if the businesses agree or disagree with our approach. I think we'd certainly encourage.... We try to demonstrate that people can copy us in our approach to privacy.
What my team seeks to do and what I think the focus is, as I said, is to put the information on the device, but I do think we have a responsibility about where it goes. That's why we've taken steps in our operating system to get in between an application and certain data on the device.
There is some data that we've never exposed on the device, and I don't think we would. For instance, the user's phone number or hardware identifiers that could be used for tracking have never been available on our platform.
We did this with the design of a technology we call sandboxing, which actually separates applications from themselves and from data in the OS.