Similarly, the device listens for a wake-up word. It doesn't store any of that ambient data. Once it's awakened, it will begin to stream data to the cloud to do analysis of what the user is actually requesting. That data is stored; it's explicit in the user's profile, and they can see all the utterances. They can see what Alexa thought they said; they can actually see the text that it was translated into. It also gives them some understanding of where there may be some communication issues, and so forth.
They have the ability to delete that data, either individually or collectively. We use the data just as we would use data with other interactions with that person's account. It's part of their Amazon account. It's part of how they interact with our overall platform.