I think I referred to this in my remarks, but I don't remember. My response to that is, what would be the reputational damage to a company like Fitbit if it came out that they were selling that information to employers, insurance companies, or what have you? They would be out of business very quickly.
Yes, there is a value to that information, and there is possibly even a temptation to sell that information to prospective employers, for instance, but the likelihood of it happening for a company that wants to remain in business—