When we're acting as an ISP—we're an integrated company, so we have the media business and the ISP business—we're content agnostic. We deliver the content that rides on our network and provide it to consumers with the highest-quality networks and the best user experience possible. That's wearing our ISP hat.
Similar to Vidéotron, we did look at some of what we thought were innovative content offerings. The best example is Bell mobile TV. We offered an extension of our television service on the wireless network to customers. Because the customers were paying for the content on that service, the data usage associated with the consumption of that content was zero-rated. Ultimately, the CRTC determined that in doing that we were treating one class of customers differently from others by zero-rating that content. We disagreed with that decision.
I go through it because it shows a couple of things. First of all, it shows how robust our net neutrality rules are and how vigilant the CRTC is in enforcing them. I think it also shows, when you're thinking about changes to our net neutrality laws, the need to maintain the flexibility that exists in the existing regime. Just as mobile TV was something new at the time, none of us at this table knows what is coming three or four or five years down the road. When innovative applications come up that will benefit the consumers that you worry about, I think service providers should be given an opportunity to try them out. Ultimately, if the regulator feels they're in any way discriminatory, they have the existing tools and they've used the existing tools, both with Vidéotron and with us, to tell us when we've crossed that line.