I couldn't agree more. I think today these kinds of campaigns tend to be global in scope. In other words, the carriers are in a similar situation in that they succeed in the United States, and then they say, “Well, this is the new normal. Everyone needs to do what America is doing. Look how great it is. Look how much we have to invest.” I'm sure you're going to hear over and over again, “We're investing billions, and now we're going to invest more billions. Some of it, of course, is money you gave us, but that's fine.” I think it's very important to resist those arguments.
I think we have to be really serious—and I think you are taking this issue seriously—about how much consumers are paying for their bandwidth. When you add up home connection and the phone all together, it's become a major part of the consumer budget. I don't know what the numbers are like in Canada, but in the United States, even poor people are paying hundreds and hundreds of dollars of their monthly budget for these things. It operates like a tax on the economy. It keeps people in poverty in poor parts of the United States, and I'm sure that's a problem in Canada as well. It does need to be resisted. This is an incredibly profitable industry that doesn't need to make more money.