Thank you very much, Chair; and thank you, witnesses, for your very compelling testimony today.
In the interest of time, I'll just ask Ms. Piovesan. We see on Facebook, when you log in, you put up a photo of yourself and your friends, and all of sudden, when you go to tag it, there's a list of potential people who that could be, and nine times out of 10, it is accurate. When we have these social media platforms and their use of facial recognition and their algorithms, they create these circles or bubbles of societies and we've seen how that commercial aspect of it has an impact on that discrimination and creating extreme views, and so on.
Could you maybe comment on that commercial aspect? How do we narrow that scope to make sure that businesses are able to efficiently provide services to consumers without consumers then becoming sheep to be led down a certain path, not just in terms of products but also ideologies?