Generally speaking, people don't consent to allow a company to use their information any way they want. For example, if someone feels that it's important to allow people to follow them on social media, they consent to make a picture of their face available solely for that purpose, but they would not consent to allow third parties to use the image of their face for profiling or for developing commercial products.
This aspect is dealt with in regulations that are being drafted or that have recently come into force, but it's still very difficult to give informed consent. At CRIM, because it's a research centre, when we work on projects with an ethics committee and ask subjects for consent, such consent is very specific, clear, for a particular purpose, and often for a limited period of time.
In the world today, the speed at which things are happening makes it difficult right now to give informed consent. For example, when people download an application, they don't even read the consent form that accompanies it, or do not understand what it really means.
In fact, giving informed consent…