That's a great question. A lot of it has to do with the audience that individual social media users cultivate. Some people—most people, I think—cultivate audiences around their interests relating to entertainment, in some sort of way, or sports or those kinds of things. Others cultivate audiences based upon commenting on public affairs, sharing evidence about politics or trying to organize and persuade people or to sow chaos in the social media ecosphere. I think it really depends upon what the purpose is, to answer that question.
Evidence of meeting #134 for Access to Information, Privacy and Ethics in the 44th Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was political.
A recording is available from Parliament.