Thanks for that. Basically, privacy laws and the protection of privacy laws in this instance are kind of that balance and not black or white, where you opt in or opt out. You're kind of there, baked into that cake, as you said, Dr. Jenkins.
In that case, then, we see that social media companies, for example, or other platforms build in these algorithms, the artificial intelligence that creates convenience in shopping. They purchase datasets for companies to buy their customers, basically, so that they can advertise to them. Are there any regulations that you think could be part of a potential bill of rights that would protect Canadians in the way in which their data is sold to these companies?
Does anybody want to take that on? I'm sorry. I just don't know who to address this to. It's a complex one.