I might add that consumer companies, consumer brands and retailers are looking quite closely at the technology and are advancing how they think about sentiment analysis and perceiving how customers are feeling in a branded or transactional environment. Some people might not find that particularly threatening. They might find it a benefit in some way, but guardrails are still needed around that.
There are always going to be some economic arguments for traffic, for sales and for different kinds of marketing and sales engagement and transactional opportunities that probably need to be looked at, should these technologies be employed, from an oversight standpoint.