That is, as I said in my remarks, the consent fantasy. Mr. Zuckerberg himself said to the U.S. Congress that even he doesn't read these things. The last time I counted—yes, I did count—the Google privacy policy, it was 38 pages long. Nobody is going to read it. As a result, they're clicking on...what? They don't know.
The problem or the catch there is that at least under Canadian legislation, a company or an organization is supposed to collect personal information only after they have informed consent. When even Mr. Zuckerberg acknowledges that nobody reads these things, they are collecting personal information without informed consent, contrary to the provisions of PIPEDA and, I think, all of the other privacy laws across Canada.