Transparency is tough. As I said in my opening remarks, the government has a COVIDTrends web page that does a fairly good job of explaining to Canadians that their mobility data is used. You don't need to go through a 60-page privacy policy to find that out, but in order to get to that page, you need to know that the program exists and that there is something called COVIDTrends. Once you're there, it does an okay job of transparency.
Beyond the web page, I think you're right to ask how the government can be proactive. It would be through communication strategies and news conferences that are given by PHAC and others, for instance, so that would be proactivity.
The bottom line for me is that I highly doubt that the majority of users of mobility services knew that their data was collected, despite the efforts made by the government.
Transparency is important, but it is not sufficient to ensure that data is properly regulated. That's why I said that in addition to transparency, in addition to consent, there needs to be an authority for the regulator, as we're doing now, to investigate a situation like this to ensure that privacy is protected.