As I said in the comment I made earlier, I believe it was very important for Canadians to know what was available to them in terms of service and support at a very challenging time economically. That was clearly, I would think, the principal consideration there.
The other comment I'd make is that the effort to do that, to come up with ways of supporting Canadians, was the responsibility not of one department but of many. Indeed, some of these programs for business support were done largely through the Department of Finance, with other departments as assistants in that, including the Canada Revenue Agency. So there was a coordination question around communicating to Canadians that would have applied to departmental officials generally, to those who had to speak to the media in particular and to ministers as well.