A lot of it comes back to knowability. Of course, I'll defer to and look forward to the Competition Bureau's forthcoming study on algorithmic pricing. We did see with the RealPage case, which was studied more in the U.S. than here, that we said there wasn't enough evidence that a software program was being used to drive up rents for apartment buildings that were owned. Again, it's a reminder that you don't have to be the largest firm to use software like this that could be collusive.
Canadians, I think, are still reeling from bread price-fixing. I think right now you can still get like $20 or $25. There's a different class action lawsuit or something. I'm going to have to google that.
Software systems and computer programs can allow this to happen. There are more models in the U.S., often at the state level. New York just introduced new legislation related to that kind of pricing that mostly has to do with disclosure and there have been other proposals to just ban it entirely.
You could argue there are instances where it's preferable or desirable, but again it's fundamentally an extractive process. It's not one that's really about rewarding your loyalty.