I think we need to use the tools we have. In my case, this includes collaborating across a number of disciplines, and in my field, that is privacy. Cognitive psychology is also very important to help us understand how decisions are made or not made and how people can be manipulated by algorithms, by messages and by artificial intelligence. It’s about ensuring humans have a role in all this.
I have made some legislative recommendations on the need for more transparency and to ensure privacy and human dignity right from the beginning, right from design.
When it comes to the small number of players, I think this speaks to the need for international collaboration at the governmental, parliamentary and regulatory level, and we are doing that. It would be hard for one country to regulate this issue because it’s transnational. However, we can do so by working with the international community, and that’s what we’re doing.