That wasn't one I highlighted, but I'll say this. One of the things I struggle with when we talk about in-house organizations and their interactions with government is that government is one of the biggest consumers in the country. I don't know what you spend on goods and services every year. Is it $30 billion?
I would like to understand the difference between sales and lobbying, because if I have a company that makes widgets, and I want to convince the government that they should buy the “incredible Jordan widget”, is that lobbying or is that me, as an entrepreneur, trying to put food on my family's table?
It's about the lack of definition, which is joined at the hip with a lack of clear objectives, when you go down these roads. I've been in this business for over 20 years, and I still have a hard time understanding it.