I would say that volunteer board members, volunteer directors on boards of directors, are very much spokespeople for the association, while paid lobbyists think of every different angle, in which “You can change legislation here or there” or “Maybe this member of Parliament will be a champion. Maybe this senator will be a champion.” They think about these things on a day-to-day basis. Board directors, folks who just fly into Ottawa, are really there just as spokespeople: “This is what's impacting my industry, and this is what the Government of Canada could potentially do to help us.”
