I also have an obligation to inform the public, so we do a lot of outreach. We have a website, and people can contact us on social media. On the 15th of each month, we remind people that they have to do certain things.
We also give a lot of training. I give it to public office holders, for example, public servants who aren't sure what is and isn't lobbying. We've given training 65 times already, and we aren't even halfway through the year. Personally, I never say no to a request for a presentation, so I give a lot of them, and my team of four advisers give a lot as well.
That said, you're right: It's important to inform the public so that people don't roll their eyes every time they hear the word “lobbying”. It isn't a harmful activity, it's something right; it just has to be transparent.