Sure. I don't want to jump into the place of our national advocacy organization—that's TIAC, the Tourism Industry Association of Canada—but I can tell you that they are hard at that very program. There's no question that we recognize that this potentially could be a government-ending initiative.
The question to us really is, do people recognize it for what it is? It's not tourism operators like me asking for more money. This isn't going to our bottom line. What we're talking about is trying to increase market share for tourism in Canada in general. It's simply a business issue. That's what it is. The cumulative business acumen, with all your colleagues in the House of Commons, is enormous. People surely have to be able to understand that if you pay a dollar and get $37 back, in the long run that's better for all Canadians. That's what we're trying to say.
Our problem, I think, is that too often the public sees us as just operators wanting to somehow make more money, and that's not what this is about. The issue is big enough that it goes to the heart of the industry itself. If the industry falters, the reality is that in the long run we lose taxes for all Canadians—to implement literacy programs, non-smoking programs, etc.
We think it's a huge issue. We hope all of the three parties in opposition are going to support us on this. I can only tell you that within the next week all of you will be getting briefs sent to you by TIAC that will press this point. It's incredibly important to us.