I would start by demonstrating the government's economic return from investment in education. We as a college did a recent study with a consultant, using a methodology that's been tested across North America, demonstrating that the increased income of individuals who have education, whether it be college or university, easily pays back the investments that governments make in the form of increased income and the associated taxes. The number that we were able to demonstrate was over $1 billion in increased income, through Red River College in Manitoba, as a result of the increased wages and the taxes they subsequently paid.
So I would look at it from the perspective of both the economic and social returns for individuals who have education--they're healthier, and all those other pieces.