I guess the last question I'll ask, and I'll be quick because I don't have much time left, is around the whole concept of national marketing initiatives to support more domestic consumption. I wonder if you could elaborate on that a little bit, and of course come back to the return on investment. I also understand that the industry has done a marketing survey about where you need to go or where you are.
Evidence of meeting #33 for Finance in the 39th Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was infrastructure.
A recording is available from Parliament.