No. Our role is not to be an advocate for consumers; our role is that of an enforcer of the laws. Mr. Conacher is an advocate.
With respect to knowledge of the agency, the agency was only started four or five years ago. It is a fairly new agency. We've made major efforts to try to get awareness out there, but we are not on consumers' minds every day until they actually have a problem.
We have worked with the CRA in the past two years. We've sent out over 12 million or 13 million inserts in government cheques to advise people of our existence. We also have worked with the media. We are in the media three or four times on a weekly basis as a source of information and as a resource for the media in terms of issues they are trying to deal with through their own journalistic articles.