I think it's a function that we sometimes forget about. We've heard from some members that customers and Canadians are up in arms about the fees. Again, when the choices that customers make are on white labels, paying sometimes $5 or $6, that is a choice that is very transparent to them. The fee is there, right on the screen. What we find in our research--and we talk to very many of our customers, as I've said--is that they actually make the discrete choice that says you know what, I'm going to say it's okay to pay $2, $3, or $4, because it's worth it to me not to have to walk across the street.
On April 19th, 2007. See this statement in context.