The bigger issue is around incentives. I'm going to defer this at some level to some specialists we have at the Suzuki Foundation on this file. I'll be happy to provide the committee with some more details on it in writing.
Incentive is key in this. Unfortunately, other manufacturers took the lead on developing hybrid vehicles and these kinds of things. If we're going to develop a range of alternative technologies, we're looking at incentives.
This program, in our view, is providing a great level of awareness, the discussion. The fact that this program is out there has so many people talking: here are alternatives; there's a way to do this differently; we need to reduce things. It's as much an education, awareness-raising thing, which I hope can lead to some of the other changes.
I don't disagree with Mark on some of the things that should be considered as well, and some of the issues that have to be dealt with, but we believe a program is necessary to drive incentive and change within industry in Canada, and that the Canadian public is looking for this and I think would welcome some significant shifts in industry in Canada to mirror some of the other manufacturers.