Ms. Michèle Bourque at the Finance Committee

On March 12th, 2009. See this statement in context.

March 12th, 2009 / 10:05 a.m.

Executive Vice-President, Insurance and Risk Assessment, Canada Deposit Insurance Corporation

For a number of years now, we have had a partnership with l'Autorité des marchés financiers for advertising campaigns.

Obviously, since our TV ads are produced in French for the Quebec market and since, at the CDIC, we protect deposits with various financial institutions in Quebec, the Autorité des marchés financiers allowed us to reach Quebeckers by using both agencies.

See context to find out what was said next.