Thank you for inviting me to speak today. My name is Jeanne Holmes. I am the dance programmer at Harbourfront Centre here in Toronto, as well as the chair of the board of directors of the CanDance Network, which is a national association of specialized dance-presenting organizations.
There may be no greater reward than standing at the back of a darkened theatre and listening to the murmur of anticipation in those last few moments before a performance begins. At that moment, you know the people gathered in that room are about to forget their daily trials and tribulations and be transported to another place. As a group of people sharing an experience together, at one with each other and the artists on stage, they are truly a community.
Live performances are taking place in literally thousands of communities across the country, in theatres, community halls, clubs, restaurants, bookstores, libraries, and the list goes on. The people responsible for making those performances happen are as wide-ranging as the performances themselves.
In the non-profit world, they are usually called “presenters”. They are the bridge between the artist and the audience, and a crucial part of our collective cultural identity.
In order to bring arts programming to communities, presenters plan seasons, select artists, negotiate contracts to promote and market engagements, arrange residency space, and help with a wide range of fundraising efforts. They provide needed facilities, technical production, house management, audiences for work-in-progress showings, administrative guidance and support, and tour-planning assistance. Presenters also provide animation and community development for the general public, emerging artists, and students.
The CanDance Network is a national arts service organization that serves the needs of Canada's dance-presenting community, all of whom are pioneers in the presentation and distribution of Canadian contemporary dance. In the past two seasons alone, network members have presented dance to over 250,000 audience members, and almost 30,000 individuals have participated in our members' audience outreach and development activities.
We are united in the view that sustained public investment in the arts by the federal government is essential to Canada's continued economic vitality, prosperity, and quality of life. We believe that all Canadians will benefit from better access to the arts and that Canadian artists and arts organizations play a key role in enhancing Canada’s reputation at home and abroad.
The 34 members of the CanDance Network applaud the Government of Canada’s five-year commitment to arts and culture. Support from the provisionally titled “Canadian arts presentation fund” is particularly important to the Canadian dance series presenters and festivals that form the CanDance Network.
The network makes the following recommendations to the committee.
Our first recommendation is to increase the investment in the Canadian arts presentation fund by $10 million, and to raise the cap on contributions to specialized dance presenters and dance festivals to 50% from the current 25%.
Although specialized dance presenters and dance festivals work diligently to diversify revenues by securing grants from provincial and municipal arts councils, fundraising within the private sector, and by generating earned revenue through ticket sales and sponsorships, many fall short of meeting their revenue goals, particularly in these tight economic times. As a result, they may be unable to access the full 25% contribution from the Canadian arts presentation fund. An additional investment to raise the cap would provide stronger support to specialized dance presenters and festivals, allowing them to reach more Canadian audiences with enhanced programming. The arts presentation fund has recognized dance, along with theatre for young audiences, as one of the most challenging arts forms to present, thus the need for enhanced support. This increased investment could also attract additional presenters in underserved areas who currently cannot meet the funding criteria.
Our second recommendation is to increase the investment in the Canadian arts presentation fund by an additional $10 million in order to raise the ceiling for series presenters to $500,000.
Under the current arts presentation fund guidelines, the maximum contribution for a series is $200,000, while the maximum for festivals is $500,000. It's important to equalize the contribution between the festivals and series presenters. While most festivals offer an intensity of programming over a limited period of time, series presenters operate throughout the year, cultivating and educating audiences, investing in a community's quality of life, and employing staff and artists year-round. Many series presenters have added costs, as well, of running and maintaining venues year-round.
Our third recommendation is to invest an additional $25 million per year into the expansion of the capacity and mandate of the Canada Council for the Arts to invest in international market development.
The 2010 budget should include a comprehensive program to ensure that our cultural sector can cultivate markets abroad. This $25-million investment would fill the gap left by the elimination of the Trade Routes and PromArt programs. Funds distributed directly to individual artists and companies contribute significantly to sustainable growth and development for the dance sector, which is not connected to a major commercial cultural industry. These funds increase the ability of an artist or company to compete on the international stage and will have wide-reaching impacts economically, diplomatically, and to the advancement of Canada’s cultural identity.