Thank you to the committee for having us here today.
I am Lise Lareau, the president of the Canadian Media Guild, which represents about 6,000 people at various media employers across the country. Most of my members work at CBC/Radio-Canada, and that's what I'm here to talk to you about today.
I'm here to tell you things you won't hear anywhere else, the view from the front lines of the CBC, a company that has had to bend, scrape, and make serious compromises to get along on a shrinking parliamentary appropriation. In real terms, as you may or may not know, the CBC gets $400 million less than it did in 1990. I chalk this up to simple negligence, sometimes benign, sometimes not so benign on the part of Parliament, depending on the year. I'm here to say that I know Canadians value their public broadcaster. They like it, they want it, and they need it.
In a Pollara survey in May, 74% of Canadians thought the annual funding to the CBC should be increased. So if you want to be in line with what Canadians think and you want the CBC to be able to do quality work on behalf of you and all citizens, you need to change the way it's funded and how much it's funded. That's why we ask you to take the lead from your colleagues on another parliamentary committee, the heritage committee.
As you know, last year it recommended that there be a seven-year memorandum of understanding or contract between the Government of Canada and CBC/Radio-Canada, setting out their respective responsibilities. Funding should be assigned to the same period, the committee reported, and indexed to the cost of living—basic stuff that we think should be endorsed here and, ultimately, in the budget.
Obviously this would give the CBC an ability to plan ahead, something it hasn't had in years and years. Most importantly, this would give the CBC an independence from the partisan cut and thrust of the government of the day. So we echo this heritage committee recommendation.
We also echo the heritage committee recommendation that CBC's core funding be increased by about $7 per Canadian per year to about $40 per person per year. This too was recommended by the all-party committee, with the Conservatives on the committee objecting only in that they said they could not support a specific amount until the memorandum of agreement was finalized.
In the document we're circulating today, you'll see a chart indicating that the CBC is one of the least-funded public broadcasters in the entire industrialized world. It's shameful, really. Even at $40, even if the heritage committee recommendations were adopted, that would still bring it to only about half the average of all the industrialized countries in the world.
The committee noted some of the reasons for the recommended funding increase: new media initiatives, which we all know about; the transition to digital; and properly funded local news, valued more than ever now that the private sector has opted out of a few cities, so that it can expand to serve newly populated areas such as Barrie in Ontario, Red Deer and Lethbridge in Alberta, and Kelowna and Nanaimo in B.C. These are areas that the CBC has not been able to properly serve because they grew and expanded after it laid down its primary infrastructure, and it needs to do so.
Finally, I believe it's imperative that the CBC be removed from the government's strategic review process immediately. Why? The threat of losing yet another $50 million has already had an impact on how the CBC dealt with this year's $171-million shortfall.
Secondly, the media industry in this country, as you well know, is going through very rough times. It's one of the hardest-hit industries in the country, a story you don't hear very much about because the media doesn't cover its own disasters, ironically. This is not the time to cut the public broadcaster further.
Most importantly, one could strongly argue that the strategic review process itself, which is done under cabinet confidentiality, raises further questions about the real independence of the public broadcaster from the government of the day. This is not healthy for the CBC or the government.
I leave you with the following thoughts. The CBC is a place in crisis, a crisis of identity. It's funny; the management-union relationship is solid and better than ever, but there is a malaise that we believe is shared by management and those of us on the front lines. No one at the CBC knows where the future lies with all of this funding uncertainty. The chronic underfunding, the fact that there's no long-term contract with the government of the people--it feels like the place is drifting away.
We know that people generally like the services the CBC provides. They know it's the only place to find Canadian programming in prime-time TV, thoughtful radio, and programs in eight aboriginal languages in the north. From our members, we know it's the only place where there's sustained news content in communities under 300,000 people, for example. It's a leader in online programming. We know these things.
We also know that with the effect of all the cuts, we're watching a pull towards the CBC being a commercial broadcaster, with a public subsidy that's shrinking all the time. We know this because the CBC has had to move that way to survive. We know it isn't why we started working at the CBC, and it isn't what audiences expect or deserve.
Instead, the government needs to understand and embrace the idea that solid information is a public service. It's one that's more, and not less, necessary now because there are fewer sources of news content now because of media company convergence and fewer places airing made-in-Canada TV shows.
In short, the CBC needs you and your attention in this vital time in the history of the media in this country. It needs the seven-year deal, the $40-per-capita funding, and an end to the strategic review process.
I thank you for your attention and I look forward to answering your questions.