Ladies and gentlemen, members of the Standing Committee on Finance, thank you for welcoming us here today.
The Visual Arts Alliance is a consortium of 12 national visual, media and craft arts service organizations. Representatives of some of those organizations, CARFAC and the Canadian Museums Association in particular, have previously appeared before the committee. The Visual Arts Alliance joins with them and the Canadian Conference of the Arts in asking the Standing Committee on Finance to take into consideration the value of Canada's cultural economy.
The Conference Board of Canada released a study in the summer of 2008 entitled "Valuing Culture: Measuring and Understanding Canada's Creative Economy." This expansive study estimated that the culture sector generated about $46 billion in real added GDP in 2007, which constituted 3.8% of Canada's real GDP. The study also revealed that Canada's cultural sector employed about 616,000 persons in 2003, representing 3.9% of national employment. The figures from the Conference Board of Canada's study underlined the importance of the cultural industries in Canada, industries of which the visual arts are an essential part.
The recommendations of the Visual Arts Alliance are as follows. We first recommend sustainable long-term investments in programs that encourage the production, presentation and distribution of Canadian art. As we state in our brief, the Visual Arts Alliance supports the recommendations of the Canadian Conference of the Arts related to market development and cultural diplomacy, investing in the creative economy and in cultural infrastructures, people and places.
Beyond our support for the CCA's recommendations, the Visual Arts Alliance makes the following three recommendations specifically to the Standing Committee on Finance. First, it would like to see an increase in support for Canadian artists and arts organizations' international programming. In recent years, significant funding has been cut from programs geared towards touring Canadian art. Support from the federal government allows both public and private galleries to promote Canadian art abroad, affording artists opportunities to travel and educate the world about what they do. Commercial galleries are able to open the Canadian art market to a wider international audience through foreign sales and exhibitions. It is estimated that, in 2006, exports of Canadian visual art amounted to $73 million. The Visual Arts Alliance therefore recommends additional funding for international programs.
The second recommendation is that attention be urgently given to Canada's museums and galleries, which play a vital role in disseminating Canadian artwork in the regions and internationally. The Museums Assistance Program, MAP, currently delivered by the Department of Canadian Heritage, supports traveling exhibitions, outreach programs, improvements in museum management and aboriginal heritage initiatives. MAP provides approximately $6.7 million per year, which is below its inaugural 1972 level. The funding is primarily available only for one-year projects. MAP is currently undergoing a thorough review. The Visual Arts Alliance recommends that the Museums Assistance Program be revised and updated to meet the needs of today's museums with new funding and a new approach.
Third, we would like to see a system of tax incentives and interest-free loans put in place to encourage the purchase of art by living Canadian artists. Private investment in visual arts has increased and surpassed government spending on culture in recent years. In 2005, $25 billion was spent on cultural goods and services, or $821 per person. Of that amount. $830 million was spent on purchases of artworks, demonstrating that Canadians have interest in purchasing original works of art. Despite this impressive figure, the Canadian art market is far smaller than in other countries of similar or smaller size. There are few incentives in place to encourage it to grow.
For models of fiscal measures to promote acquisitions of artists' works by individuals and private enterprises, we suggest looking to the U.K., the Netherlands and France. For example, the Own Art system in the U.K. is designed to make it easy and affordable for anyone to purchase contemporary works of art and craft. Individuals may borrow up to £2,000 or as little as £100 and pay back the loan in 10 monthly instalments. In the Netherlands, Kunstkoop, the National Art Purchase System, offers individuals interest-free loans for the purchase of art. This loan allows buyers to purchase work with no interest fees, and the purchase may be made in up to 36 monthly payments.
In 2008, the French government announced that it would offer interest-free loans to allow individuals to purchase art.
Under the proposed system, any member of the public is eligible to receive an interest-free loan of up to €10,000. Financial institutions providing the loans will be compensated through tax breaks for corporate art patronage.
The schemes in place in these countries allow individuals who may not otherwise be able to purchase a work to do it so that they can live with art that they love in their everyday environments. The measures also help artists earn a living from their art and support galleries that promote and sell artworks.
In conclusion, we acknowledge that the decisions the government has to make are not easy ones to tackle in these times of financial turbulence and economic difficulties worldwide.
We believe, however, that creative industries, which include the visual arts, are integral to,and have an important place in, the national labour market and encourage Canada's international trade relations.
We are also convinced that increased federal investments in the arts in general, and in visual arts in particular, will ensure sustainable economic growth and improve Canada's economic performance in all sectors.
My colleague Robert Labossière and I will be pleased to answer your questions.
Thank you.