It really started some time in 2003-04. The evidence was really in 2006 in Torino, where Canada won 24 medals, so that shift was there. I'm seeing that attitude is starting to shift more and more; we're getting out there and we have the confidence to compete against the best in the world.
The question in terms of Australia...certainly Australians value sport. They see the benefit not only in high-performance sport, but sport in general, that it creates role models, it unites the country, and it creates patriotism as well. And ultimately there's a trickle-down effect to increasing participation as well.