We need a series of remedies, and this is one of the remedies. It's interesting that Imperial Tobacco, which has been convicted of contraband itself, has been paying the largest fines in Canadian history, and then a civil payment that's much larger than that. They've been calling on the government to take action on contraband, but when the government takes action, they're unhappy. There's a cost. It's not that big on a per-pack basis. They're going to have to pay that.
One problem is counterfeiting, and this unique, highly sophisticated stamp will be hard to counterfeit, with a unique identifier. So you'll be able to tell if it's legitimate or not from the stamp in a way that you can't now. These yellow tear tapes, which are the stamp, are a lot easier to counterfeit. Moreover, certain licensed producers may produce more than they report to government, so you will be able to capture that, because each stamp will have a unique identifier and they won't be able to get away with it in the future.
But there are a series of other remedies that we need, and the bigger problem that we have at the moment is illicit production. So there are other remedies that are needed.