Well, if I answer that wearing green, I won't be in my role in 2012.
But thank you for your passion. There seems to be a lot of passion around the table for the Grey Cup.
We really want to turn this, as we said, into a national celebration. I think we've learned, through Chris and VANOC, the power of bringing the cup around the country. We're doing a lot of things with the military right now in our stadiums, honouring the military. We plan on bringing the cup over to Afghanistan again, for probably the second or third time. As we build up and we think about all this, we want to....
It's not about a festival, it's really about a celebration. There will be many different stops along the way to do that. It's not going to be just the CFL cities. It's also going to be Trois-Rivières. It's going to be Sherbrooke. It's going to be Saint John. It's going to be Fredericton. It's going to be Moose Jaw. It's going to be a whole bunch of other cities. When the 14 million people tune in to watch the Grey Cup, we want to bring the Grey Cup and make them feel like they're a part of it, because they always are.
Chris might want to add to that.