Thank you for the question, Mr. Mulcair.
There are a variety of means by which we would like to see investment in the industry increase. We already have a tax credit system that is quite efficient. However, it could be expanded, and as we suggest, we would like to see and we urge the government to consider expanding the tax credit system to include all costs associated with a production. Right now those costs are limited to the labour costs.
A couple of provinces—Quebec followed by Ontario—have adopted what's known as the “all-spend” formula, which has generated a significant increase in production in Ontario and Quebec specifically. We would hope this government might consider adopting such an all-spend formula for the federal tax credits.
Similarly, like our colleagues from the biotech sector, the idea of flow-through shares from the mining sector could apply very well in our sector as well. As we have also suggested, an innovative approach to establishing a place for Canadian content in the digital environment would be to take the model that has already been established in the broadcasting jurisdiction and amend and expand section 19.1 of the Income Tax Act to include digital media productions; that is to say, if you created a website in Canada, you would have the opportunity to deduct the advertising expenses as a taxable expense, thereby encouraging advertising on Canadian websites.
Thank you.