That's right. They can sell it through the SAQ, but the issue becomes the markups associated with it. Certainly that might be one venue that a winery might decide to go with, either through the SAQ or the LCBO, but the concern has been the markups associated with it when they do put it through that process. That's one element of their business model, but what we're trying to do is make sure they can fully leverage the opportunity available to them in Canada by having this ability to direct deliver wine to consumers.
On October 19th, 2010. See this statement in context.