What we've seen in a number of cases, especially in areas like environmental regulation or workplace safety or consumer product safety, or even in cases of less immediately tangible things, such as a better employee environment, is that organizations have voluntarily gone that path in order to appear to be, or be, better corporate citizens or enterprises. They hope to get more market because of that or more and better employees applying to their organizations. Why would this be any different from that?
On April 15th, 2010. See this statement in context.