There are a few things. I think it starts with really recognizing that just waiting for the U.S. to come roaring back is not a great strategy. You're going to have to get out there more aggressively. We recognize that historically it's been very easy to do business with the United States. It's right next door to us, we watch the same TV shows—we have a lot in common. It does take some extra effort, particularly for small or medium-sized businesses, but we have very good trade councils. I would certainly take full advantage of those as a way to get in.
The other thing to recognize is that the nature of trade is changing. It's not as much about producing stuff for export in a sector. Increasingly, it's about being part of a global supply chain, about having an affiliate in another country, using Canadian management, Canadian design, and Canadian expertise. The nature of trade relationships is changing, and Canadian businesses need to recognize and adapt to that.