Thank you, Mr. Chair.
Mr. Cunningham, I come from a health care background, and I sat on the health committee as we looked at single-flavoured tobacco and some legislation around those cherry-flavoured cigarettes that were single-sold. Certainly, I think everyone recognizes the need for a multi-pronged approach in tackling this issue.
You have a number of examples. Can you talk to me a little about what impact the changes in pricing will have on the shelf pricing?