I think the big thing is to start partnering with some of the groups that are trying to do conservation outreach, whether it be conservation authorities, groups like Ducks Unlimited, or soil and crop association groups, which are working on some programs. I think the idea is to try to lever the funds as much as possible.
When we're making investments in conservation, I think the discussion in the farm community is more and more one of how farmers can be rewarded for some of the environmental benefits they've provided? I say this because if we set aside that land, there is an economic cost to that and the farmer shouldn't be the one absorbing all of that cost.