Certainly. Thank you.
I'd say the challenge is more the unknown, if anything. If you've never gone on a plane to India to sell some stuff, it can be quite a challenge. What companies have discovered is that what the big emerging markets, like India, Brazil, and China, look for is to see you at the chamber of commerce luncheon every couple of weeks and to get to know you. In other words, they want your feet on the ground.
This model that companies are adopting is having a presence and making an investment in that foreign market to get a toehold. That builds the bridge of trade. That takes more confidence and more money than simply going with a suitcase full of samples and making a sale. The trade model is becoming more challenging, more sophisticated, and more reliant on the trade deals to help cover up all those issues that come with a more complex transaction.