We're not capturing a tremendous number of them. I think we can.
For context, Holland America spends more to market Alaska and Yukon than the Yukon government does. Their budget is bigger, and they're all over the globe. That's their budget just for our region. We partner with them extensively. I think absolutely we could do more. Part of it would be—and this is where we talk about the opportunity for investment—investing in communities like Carcross and other smaller communities to create reasons for people to come. In terms of economic investment, it is a place where the governments, those of Yukon and Canada, can play a role, because for an investor to come in—at least for the first five or ten years that he is going to be there—the cost of building in the territory and the cost attached to creating a local workforce is a tough sell.