I think we don't want to rely only on government funding; we're trying to be more creative about how we incent private investment in content creation. That's why there's this new idea about what if you could get a tax credit for having something on the Canadian website, or what would it be if you expanded the actual tax credit in the production services tax credit or something.
How do you get private equity in the mix as well, to match the government's funding? Because our licence fees for conventional broadcasting are low in Canada, it's a realistic part of our life. We have to have a highly regulated industry and we have to spend those dollars as brilliantly as we can.