Recently we've done some work on employment insurance. There's a study out from the Mowat Centre for Policy Innovation graduate school, at the University of Toronto. They make the point that the most popular things the Government of Canada does are things from which all Canadians benefit equally. If you take maternity benefits, it doesn't matter where you live or what your postal code is or what province you're in or what the rate of unemployment is in your region, as long as you just became a parent you receive the same benefits.
Old age security--and I hate to touch the third rail there--is actually pretty popular, as is the Canada Pension Plan, because they're pretty straightforward programs. As Canadians, we all follow the same rules; we all put in the same amount of money, and we all get the same benefits.
You've all done political fundraising. You say, “Hey, buy this ticket to the dinner. It's $100, and you get $75 off your taxes.” That makes it super-simple. Having a simple charitable thing that you can explain to someone in a heartbeat would be great.