Sure.
The Mobile Giving Foundation was established in the United States a few years ago. They approached us, I'm going to say in 2009, and asked if we would consider being the Canadian host for this organization. They set it up at precisely the right time here, because literally within a week or two the earthquake in Haiti happened, so we had a trial by fire. Not to compare our trials to theirs, but we had the program up and running within a matter of days. We raised $400,000 in five-dollar donations, which turned out to be more in that first month than was raised in the United States through the entire first year—not in per capita terms but dollar for dollar—and that's where we really appreciated the potential of this.
The head of the Mobile Giving Foundation in the U.S. remains involved with us. It's part of the Mobile Giving Forum, I believe, today in Toronto, and we remain in close contact with them. But to date, Canadians have taken to this platform in a greater way than Americans have, even though it began in the U.S.