I guess Gary passed that one over here.
Yes, without a doubt, I think there are a number of initiatives going on. In thinking about this piece, we know there are efforts from Alberta companies, and our City of Calgary as a matter of fact, to reach out to Ontario communities to promote Alberta as a destination and a place of prosperity and job growth. Those do happen. We have Calgary Economic Development. The economic development arm has a specific initiative in that regard.
We are moving forward collaboratively as well, as a group of associations and industry professionals, trying to raise awareness of the labour challenges and the various opportunities out there, from strengthening the immigration piece, tapping into underutilized talent.
The last piece I'll share with you relates to...actually, from a federal government perspective, there are two things. The first is reforming the EI system: remove the distortions in the market, encourage people to migrate from areas of high unemployment to areas of low unemployment. Secondly, it's about conveying the message of the strength of the Canadian economy as a whole and the role the energy sector plays in that. I think it's important. Often perception is reality, and if we can ensure that the message is positive and collaborative across our provinces, I think that would go a long way to helping people with their mindset about moving to areas such as Alberta for employment opportunities.