Absolutely. In fact what CBIE as well as the task force are recommending is a national branding strategy. Imagine Canada is the education brand we have, so an expansion of that. We're working very closely with CMEC, the Council of Ministers of Education, Canada, as well as with DFAIT and other bodies.
I think there is a real appetite for cooperation, rather than competition, because really the dominant factor is the country, not the province.