If I can jump in with just a couple things, I've been in the wireless business since very close to its beginnings, when a cellphone was this big, and there were maybe 10 people in the country who had them. They're everywhere now, among all ages. In a relatively short period of time people have embraced that technology.
One of the things we're really excited about is that with this layer of security that we have now, that we're all talking about, the opportunity is massive. Because it's not just payments. It is government identification, driver's licences, health cards, loyalty cards, gift cards, couponing, and my personal favourite, hotel room keys. When I was telling somebody that just the other day, a young person who was talking about the generation, he said, “You know, it's the hotel room key. My parents use their phones a little bit, but guaranteed, if their hotel room key is loaded on the phone, they'll be thrilled because they won't have to wait in a line to check in.”
I think there are some applications that are going to cross generations that are really exciting.