My members tell me it is one of the two top issues that they're dealing with. As I mentioned earlier, gas prices rose about 30% over the last three or four years. So that took the percentage of margin that was going to credit cards from about 20% to about 32% right now. Especially in small rural sites where there's not a lot of opportunity for ancillary business, it has a huge effect. One of my members said to me that credit card companies are making more from his operation than his family is. That really stuck with me because that's a sign, really, of the significance of this burden on his business.
On February 25th, 2014. See this statement in context.